{"id":27001,"date":"2026-10-16T09:00:00","date_gmt":"2026-10-16T06:00:00","guid":{"rendered":"https:\/\/weblab.gr\/?p=27001"},"modified":"2026-10-14T20:59:30","modified_gmt":"2026-10-14T17:59:30","slug":"website-cost","status":"publish","type":"post","link":"https:\/\/weblab.gr\/en\/kostos-istoselidas\/","title":{"rendered":"How much does a website cost in 2027: what you pay for and why"},"content":{"rendered":"

The cost of building a website is usually the first question we\u2019re asked, and the hardest to answer with a single number. Two quotes for \u201ca simple business website\u201d can be far apart, and often both are right: they\u2019re simply describing different projects.<\/p>\n

That\u2019s why you won\u2019t find a price list here. You\u2019ll find what drives the price up, which costs come back every year after launch, with prices as the providers themselves publish them, and how to compare quotes so you know exactly what you\u2019re buying.<\/p>\n

What determines the cost of building a website<\/h2>\n

The price of a website is mostly hours of work. Anything that adds hours, in design, features, content or connections to other systems, also raises the price.<\/p>\n

To give you a feel for the market: in Greece you\u2019ll see packages advertised from a few hundred euros for a website or e-shop on a ready-made theme, while custom websites and e-shops with integrations are usually priced in the thousands of euros. These are indicative ranges, not prices. The only price that means anything is the one for your project, with what it includes in writing. These are the factors that make the biggest difference.<\/p>\n

Ready-made theme, page builder or custom theme<\/h3>\n

A website on a ready-made theme (template) is quick to set up and costs less. But it looks like many others and carries code for features you\u2019ll never use. Page builders offer the convenience of \u201cdrag and drop\u201d, but they usually make pages heavier and often add yet another annual subscription.<\/p>\n

A custom theme is designed from scratch for your content. It costs more up front, but it loads faster, is easier to update and contains only what you need. We only build custom themes, without page builders, and we won\u2019t tell you it\u2019s the cheapest option. In our experience, though, it\u2019s the one that saves the most money in the years that follow.<\/p>\n

Pages, languages and content<\/h3>\n

Ten pages with the same structure cost less than five pages that each have their own design. What counts isn\u2019t so much the number of pages as the number of different page templates. Each extra language adds translation, checks and proper SEO for that language, with separate URLs and hreflang.<\/p>\n

Content is often the biggest chunk of time that doesn\u2019t show up in the quote. If the copy and photos aren\u2019t ready, someone has to write or shoot them. You either pay for that or the project gets delayed.<\/p>\n

E-shops and connections to banks, couriers and myDATA<\/h3>\n

An e-shop isn\u2019t just a website with a cart. It needs card payments through a bank or Viva Wallet, shipping costs by area or weight, courier vouchers, receipts and invoices transmitted to myDATA and, often, sync with an ERP or a feed for Skroutz. Each connection is a separate job with its own testing, and often a plugin with an annual license. The number of products matters less than variations, pricing rules and integrations.<\/p>\n

SEO and migrating from an old website<\/h3>\n

If there\u2019s already a website with Google rankings, the migration needs every old URL mapped and proper redirects. It doesn\u2019t show in the design, but if it\u2019s missing from the quote it can cost you the traffic you\u2019ve built up over the years. We describe the steps in our guide to redesigning without losing your Google rankings<\/a>.<\/p>\n

One-off and annual costs: what you pay every year<\/h2>\n

\"Hand<\/p>\n

You pay for the build once. But a website also has recurring costs, and these are often left out of the comparison. These are the prices in October 2026, as published by the providers themselves where a published price exists:<\/p>\n\n\n\n\n\n\n\n\n\n\n
What you pay for<\/th>\nHow much<\/th>\nWhat to look out for<\/th>\n<\/tr>\n<\/thead>\n
Domain .gr<\/td>\nUp to \u20ac44 for two years, renewal up to \u20ac30, excl. VAT<\/td>\nPrice caps under the EETT Regulation, as published by the .gr Registry<\/a>. The final price varies by registrar<\/td>\n<\/tr>\n
SSL certificate<\/td>\n\u20ac0 with Let\u2019s Encrypt<\/a><\/td>\nFree, with automatic renewal<\/td>\n<\/tr>\n
WordPress<\/td>\n0\u20ac<\/td>\nOpen source under the GPL license<\/a><\/td>\n<\/tr>\n
Hosting<\/td>\nA few euros a month on shared hosting, from $11 a month for a cloud server on Cloudways<\/a><\/td>\nOne server often hosts many sites. Ask what resources yours gets<\/td>\n<\/tr>\n
Premium plugin licenses<\/td>\nE.g. ACF PRO<\/a> $49, Gravity Forms<\/a> $59, WooCommerce Subscriptions<\/a> \u20ac249 a year<\/td>\nRenewed every year<\/td>\n<\/tr>\n
Maintenance<\/td>\nFrom \u20ac79 a month + VAT on our own plans<\/td>\nUpdates, backups, security, small changes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Premium plugin licenses are the cost that\u2019s most easily forgotten. ACF PRO and Gravity Forms are sold with an annual license based on the number of sites, and WooCommerce extensions with an annual subscription that includes updates and support. Without an active license, the plugin gets no updates, and therefore no security fixes. Ask whose name each license will be in and who pays for the renewal.<\/p>\n

Maintenance is the other cost often missing from budgets. For comparison, our own plans are Start \u20ac79, Grow \u20ac159 (with WooCommerce support, staging and daily off-server backups) and Scale \u20ac349 a month, plus VAT, with a 10% discount for annual billing. Hosting, the domain and plugin subscriptions are charged separately. See in detail what each maintenance plan includes<\/a>.<\/p>\n

The hidden costs of a cheap website<\/h2>\n

A cheap website isn\u2019t necessarily bad. It becomes expensive when the low price comes from things you can\u2019t see on delivery day. This is what we see most often when we\u2019re called in to \u201crescue\u201d a site:<\/p>\n